Amber Weinberg the Expert

Are you an expert?

If you said yes this post is for you!  If you said no you are lying!

Everyone is an expert whether or not realize it. Every single person alive brings something unique to the table. You may not think you have an expertise that people are interested in… but you are wrong! If you are an expert it means you have a passion, I promise someone else shares it.

Amber Weinberg is an expert when it comes to website design..

She is passionate, smart, and creative in the way she explains her expertise to readers. I read her blog on a regular basis not because I want to stay abreast of Coding news… (I have vowed to never try that again) but because she has a contagious passion around what she knows.

If you are searching for content to blog about I think you need to look no further than your free time.

How you spend your free time gives great insight into your expertise.

• What shows do you watch on TV?… why? What do you think about it?

• Do you like beer? What is your favorite beer? why?

• Are you a 40 something man with a collection of dolls… on more than one level why?

Blogging is an extension of your story.. of your ideas… of your knowledge. Check out what Amber does because she does what she does well.

Seth Godin and Simplicity

Lately I have been working with brands discussing their web presence. One common problem I have encountered is the concept that sub-par content can be overcome with great design.

What do I  do when these issues come up?

I point to blogs that aren’t flashy but are still great. Seth Godin is the master of simplicity. Seth doesn’t waste effort on graphics and flash instead he offers great pointed content that is free of distraction.

A blog is about telling a story… A real story. Brands naturally want to rely on flashy design because telling stories is so difficult. Brands that can’t tell their story struggle with blogging and social media in general.

So if you are new to blogging ask your self… What is the story I want to tell?

That is your starting point! Your story will guide your success.  Brands/people that attempt to use success to dive their stories are almost never successful!

Blog’s matter more than ever!

Google buzz seems like just another social network, but it is not particularly for bloggers. If you do not use Google Reader the implications are pretty hard to understand. It might seem obvious that more eyeballs will = more readers. I know there are many bloggers that don’t care about how many readers they have… but some blogs are part of what is known as an SEO (Search Engine Optimization) effort by organizations. If this is the case than buzz is possibly the most important social network out there for you.

Google has their search Algorithm, and it constantly changes adjust and moves. The theory is that they want to cut down on the noise… by doing changing their equation they are attempting to avoid this complaint about search engines…

It appears that Buzz has been added to Google’s equation… Buzz allows Google to track top blogs and lower the ranking of SEO blog schemes (not real blogs, just random keywords with links). Google reader integrates a formerly random sharing feature that automatically buzzes a blog. The more a blog gets buzzed, the higher that  Blog ranks on the search engine.  In short your content and your audience wanting to share that content is more important than ever. I suggest looking for ways to increase interest and interactions from your audience to increase your share rate.

I know this wasn’t a blog review but its the combination of 2 blogs I wrote @ nostrum